Representing Utopia, or Advertisements of a World to Come

[Image: Test-crash from “California Freeways: Planning For Progress,” courtesy Prelinger Archives].

For those of you here in Los Angeles, I’m thrilled to be hosting an event tomorrow evening at USC with “rogue librarianMegan Prelinger, on the subject of representing utopia.

Megan is cofounder of the San Francisco-based Prelinger Library, an independent media archive specializing “in material that is not commonly found in other public libraries.” Their collection has a strong focus on California history, science, and technology, from obscure technical publications to books on environmental politics, topics that can be tracked throughout Megan’s own work as a researcher and writer.

She is also the author of Another Science Fiction: Advertising the Space Race, 1957-1962 and Inside The Machine: Art and Invention in the Electronic Age. Both books reproduce beautifully designed promotional materials produced as part of an earlier era of science and technology; these include often-overlooked ephemera, such as corporate advertisements and business brochures, or what Alexis Madrigal has described as “the hyperbolic, whimsical world of the advertisements these early aerospace companies created to sell themselves.”

New satellite systems, microchip designs, space program components, electronic home appliances, from televisions to microwaves, to name only a few: all were the subject of visionary business models premised on utopian narratives of the world to come.

Taken as a whole, the Prelinger Library’s collection of these materials raises the interesting possibility that, in order to understand twentieth-century science fiction, we should not only read Octavia Butler, Arthur C. Clarke, or J. G. Ballard, but back-of-magazine ads for firms such as Frigidaire and General Electric. These are corporations, of course, applied futurism sought to create a new world—one in which their own products would be most useful.

[Image: From Another Science Fiction, via Wired].

At the event tomorrow night, we’ll be discussing both of these books, to be sure, but we’ll be doing so in the larger context of utopian representations of the state of California, treating California as a place of technical innovation, artificial control of the natural environment, and even perceived mastery over public health and the risk of disease transmission.

Megan will be showing a handful of short films about these themes, all taken from the Prelinger Archives, and we’ll round out our roughly 45-minute Q&A with open questions from the audience.

The event will cap off 500 Years of Utopia, our long look at the legacy of Sir Thomas More’s book, Utopia, timed for the 500th anniversary of its publication. The accompanying exhibition closes on February 28.

Things kick off at 5pm on Tuesday, February 7th; please RSVP.

Guided By Voices

At last week’s inaugural Infrastructure Observatory conference, MacroCity, archivist Rick Prelinger delivered a fantastic opening lecture looking back at the history of telephony in the Bay Area.

From the earliest exposed copper wires vulnerable to shorting out in San Francisco’s morning fog to 1970s phone phreaks and the future of NSA surveillance, it was a great talk; you can view the slides here (and follow Rick on Twitter for yet more).

[Image: From the Ellensburg Daily Record, June 16, 1914].

Amidst dozens of examples and images in his talk, the one that really stood out for architectural purposes was his citation of something called the “human telephone,” as originally reported in the Ellensburg Daily Record on June 16, 1914. A reorganized and cleaned-up version of that article appears above.

As Prelinger described it, the human telephone was like an electromagnetic update to the oracle at Delphi: a lone female figure with access to distant voices, dancing slowly across a dance floor secretly wired from below, an interactive surface whose hidden technology extended up into her very clothing.

There were copper wires woven through her dress, copper-soled shoes on her feet, even copper nails hammered in the floor below, and this all effectively turned her into a living telephone network—the “human telephone” of the article’s title—receiving voices from some continent-scale network invisible to spectators’ eyes. Oracular and alluring, she would then invite members of the audience to join her in this choreography, where ghostly conversations-at-a-distance would ensue.

[Image: An otherwise irrelevant photo of people ballroom dancing, via Wikipedia].

In Prelinger’s own words:

Prior to the opening of PPIE [the Panama Pacific International Exhibition], Pacific Telephone was asked to furnish service to the Ball of All Nations in May 1914. They built a hidden network of wires under the floor, connected with copper nails set close apart in the floor. The spouse of a telco employee wore copper-soled shoes from which wires ran up through her clothing to a telephone set. She asked her dancing partners whom they’d like to talk with, and suddenly they were on the phone. A switchboard operator listened in on all conversations and whenever she heard a name rushed through a call on special lines.

This wired ballroom—like some telephonic update of the khôra, that Platonic dance floor and moving surface so mythologically important to the first days of Western architecture—presents us with an absolutely incredible image of people waltzing amidst voices, metallurgically connected to a matrix of wires and lines extending far beyond the room they first met within.

The copper woman in the center of it all becomes more like an antenna, stepping and turning inside a glossolalia of distant personalities all vying for time on the invisible network she controls with every move of her feet. Sheathed in metal, she is part golem, part conjurer, part modern oracle, kicking off the weird seance that was the early telephone system, guiding us through a switchboard of words from nowhere all woven together in this awesome dance.