Representing Utopia, or Advertisements of a World to Come

[Image: Test-crash from “California Freeways: Planning For Progress,” courtesy Prelinger Archives].

For those of you here in Los Angeles, I’m thrilled to be hosting an event tomorrow evening at USC with “rogue librarianMegan Prelinger, on the subject of representing utopia.

Megan is cofounder of the San Francisco-based Prelinger Library, an independent media archive specializing “in material that is not commonly found in other public libraries.” Their collection has a strong focus on California history, science, and technology, from obscure technical publications to books on environmental politics, topics that can be tracked throughout Megan’s own work as a researcher and writer.

She is also the author of Another Science Fiction: Advertising the Space Race, 1957-1962 and Inside The Machine: Art and Invention in the Electronic Age. Both books reproduce beautifully designed promotional materials produced as part of an earlier era of science and technology; these include often-overlooked ephemera, such as corporate advertisements and business brochures, or what Alexis Madrigal has described as “the hyperbolic, whimsical world of the advertisements these early aerospace companies created to sell themselves.”

New satellite systems, microchip designs, space program components, electronic home appliances, from televisions to microwaves, to name only a few: all were the subject of visionary business models premised on utopian narratives of the world to come.

Taken as a whole, the Prelinger Library’s collection of these materials raises the interesting possibility that, in order to understand twentieth-century science fiction, we should not only read Octavia Butler, Arthur C. Clarke, or J. G. Ballard, but back-of-magazine ads for firms such as Frigidaire and General Electric. These are corporations, of course, applied futurism sought to create a new world—one in which their own products would be most useful.

[Image: From Another Science Fiction, via Wired].

At the event tomorrow night, we’ll be discussing both of these books, to be sure, but we’ll be doing so in the larger context of utopian representations of the state of California, treating California as a place of technical innovation, artificial control of the natural environment, and even perceived mastery over public health and the risk of disease transmission.

Megan will be showing a handful of short films about these themes, all taken from the Prelinger Archives, and we’ll round out our roughly 45-minute Q&A with open questions from the audience.

The event will cap off 500 Years of Utopia, our long look at the legacy of Sir Thomas More’s book, Utopia, timed for the 500th anniversary of its publication. The accompanying exhibition closes on February 28.

Things kick off at 5pm on Tuesday, February 7th; please RSVP.

“500 Years of Utopia” Opens

[Image: Thomas More’s Utopia].

There are two quick thing coming up this week that I wanted to post about:

1) At 7pm on Wednesday, November 9, I’ll be moderating a public conversation with an amazing group of Los Angeles-based designers, architects, and critics at USC’s Doheny Memorial Library. This is part of a larger evening, organized around the theme of “500 Years of Utopia.”

2016, after all, is the 500th anniversary of the publication of Thomas More’s book, and we’ll be launching a small exhibition looking back at More’s influence on political, urban, and even architectural thought—but more on that, below.

[Image: “500 Years of Utopia” title card; design by David Mellen].

Kicking things off at 7pm on Wednesday evening, Los Angeles Times architecture critic Christopher Hawthorne will be interviewing Alex Ross, music critic for the New Yorker and author of The Rest Is Noise: Listening to the 20th Century; they’ll be discussing the relationship between émigré composers in Southern California, the music of exile, and “utopian thought.”

This will be followed by a panel discussion featuring urbanist and landscape architect Mia Lehrer; games designer and critic Jeff Watson; architect and writer Victor Jones; and critic Christopher Hawthorne.

We’ll be looking at the role of utopia in contemporary design, with a specific focus on questions of access. We can talk about utopia all we like, in other words—but utopia for whom? In other words, if utopia is already here, who has access to it? Who has the right to design utopia? Who has the right to critique it?

[Image: Early type experiment for “500 Years of Utopia”; design by David Mellen].

Last but not least, we’ll hear from journalist and critic Claire Hoffman, who will introduce us to her newly published memoir Greetings from Utopia Park: Surviving a Transcendent Childhood.

The event is free and open to the public; however, please RSVP if you hope to attend. More information is available at that link, including parking, street address, and more.

[Image: Thomas More’s Utopia].

The second thing I wanted to mention, then, is in the same place and on the same evening, but at 5:30pm. We will be kicking off our brand new exhibition, in USC’s Doheny Memorial Library, called “500 Years of Utopia.”

For 500 years, utopia—a word coined by Sir Thomas More to describe the ideal city—has been used as popular shorthand for a perfect world and lies at the heart of the Western political imagination. But what does it really mean today in the context of 21st-century urbanism, especially in a megacity like Los Angeles that has been the setting for utopian and dystopian thinking almost since its founding? A new exhibition of materials from the USC Libraries’ collections explores these questions, the history of utopian thinking, and the fine line between utopia and dystopia.

In addition to a wealth of utopian/dystopian material taken directly from the USC Libraries, we’ve used an interesting graphic approach of overlaid, differently colored exhibition text, one (in red) offering a utopian interpretation of the media and objects on display, the other (in blue) offering a dystopian spin. Decoder glasses will be on hand to assist…

Please stop by for our opening reception at 5:30pm on Wednesday, November 9. It, too, is free and open to the public, and it segues directly into the event that kicks off at 7pm.

More information is available over at USC.

500 Years of Utopia

[Image: Thomas More’s Utopia].

2016 marks the 500th anniversary of the publication of Thomas More’s Utopia. More not only coined the term now used interchangeably with visions of an ideal society, he also linked the concept of just government specifically with the management and administration of a well-designed metropolis: the perfect society in Utopia is also an urban one.

There are many moral, political, and—for that matter—architectural flaws in More’s work, but it has nonetheless, for half a millennium, served as a synonym in the West for a perfect world. What does “utopia” really mean today, however—and who has access to it? Is utopia already here—but, to paraphrase novelist William Gibson, it remains unevenly distributed?

For the next few months, I’ll be working with the University of Southern California’s Doheny Memorial Library, to explore 500 Years of Utopia. An exhibition at the University will open in November 2016, including a gorgeous 16th-century edition of More’s work, and it will be joined by a series of public events discussing the legacy of Utopia today and what it means for the future.

The first of these events takes place this coming Saturday, October 15th, on the subject of “Governing Paradise.”

[Image: Thomas More’s Utopia].

At 1pm that day, we’ll be hosting Santa Monica city manager Rick Cole, planning historian & USC Price professor David Sloane, and researcher & curator Aurora Tang from the Center for Land Use Interpretation to discuss the peculiar relationship between the city of Los Angeles and the linked concepts of utopia and dystopia.

What role should government play in bringing about a state of Earthly paradise—or is utopia precisely a condition in which government is meant to play no role? From heroic works of public infrastructure to intentional private communities, and from limited natural resources to visions of infinite prosperity, Los Angeles has long been emblematic of the difficulties and rewards of governing paradise.

On November 9, meanwhile, we’ll be hosting “Designing Utopia,” looking at the architecture and landscape of the ideal city, and on February 7, 2017, we’ll discuss “Utopian Representations.” Both of those events are going to be fantastic, and I will have more information about them soon.

So stop by on Saturday—more info here—and please also mark your calendar for Wednesday, November 9, when our exhibition, 500 Years of Utopia, officially opens.